Google confirmed that core web vital are going to be an important ranking factor from May 2021. Core web vital combine existing UX-related signals are becoming an important ranking signal. Google calls it “Page Experience”.
Below is the UX Related signal:
- Safe-Browsing: Free from any malware infection.
- Mobile-Friendly: Flexible to different Resolution ratio:
- HTTPS -Security: SLL certificate or Security Patches.
- No Intrusive interstitial
The web vital is created to measure the user’s experience of the website page on the load, speed, responsiveness, and stability of the webpage.
The Core Web Vital are defined as follow:
Largest Contentful Paint: Time taken by the First load of the web content. For a good webpage experience, the LCP should be in 2.5 seconds of the first load.
First Input Delay: Time taken by the page to become interactive. For a good interactive experience, it should be under 100ms.
Cumulative Layout Shift: Time taken by the visual layout shift. For an ideal situation, it should be less than 0.1.
These signal helps site owners to get an idea of how their web pages are performing in front of the users. So they optimize their website according to these metric
For each of the metric, you should hit the recommended limit, a good threshold is going to be 75 percentile of page load.
Other Web Vitals
Since by following the Core Web Vital you greatly enhance and optimize your web pages and deliver a great user experience, there are other Vital metrics also.
These other web vital acts as helping support the Core web vitals, which helps the website owners to aid their web pages in a more detailed way.
For example, First Contentful Paint (FCP) or Time to First Byte (TTFB) are both vital aspects of the loading experience. They both are useful in diagnosing the issue with LCP (render-blocking resources or slow server response times respectively).
In the same way metrics like Total Blocking Time (TBT) and Time to Interactive (TTI) are responsible for diagnosing the issue with FID (interactivity). However, they are field-measurable nor do they reflect a user-centric action.
Future Changes For Core Web Vitals
Core web vital or other vitals right now are the best representation of signal website owners have till this date, but the signal is not completely perfect and in the future updates can be expected from it.
Core Web Vitals are completely relevant to the growth of the web-pages. Any small changes for these metrics will real impact such as the owner should have knowledge about the threshold for core web vital to be stable. The other web vital are problem-specific tools, developers can have more experiment with this one.
Label Indicator In Search Result
In the coming time, google can add the label indicator in the search result to indicate the pages with the good “Page Experience”.
They are currently working on the visual indicator to determine pages with all criteria of page experience that are listed above.
The expectations are that Google will launch the “label indicator” along with the “Page Experience” update in May 2021.
When it will launch research says many web pages will not qualify this Label indicator cause they are simply not optimized according to Core Web vital.
It seems that site owners working on their website performance and understand the importance to improve their Page Experience. Google has recently reported the user engaging with Lighthouse and Page Speed Insights to improve the metric.
To optimize web pages for mobile, Google recommends having AMP enable. It greatly enhances your Page Experience for a mobile device, which is a greater signal for the ranking purpose.
Non-AMP WebPages in Top Stories.
When Google announces about Page Experience alongside they also announced that non-AMP pages will be eligible to appear in Top Stories from May 2021.
This update from Google will come out with the updated Core Web Vital and Page Experience ranking signals. The page that meets the eligibility criteria for Google News Content Policy will appear in Top Stories and among the webpage, the page experience will determine ranking in SERPs.
So the Page Experience is going to be an important factor in ranking signals.