If you work hard for your digital business or by doing that you might be growing fast. But the comes digital marketing trends cannot be ignored by anyone who wants to stay in the business. The landscape of digital trends are growing in the previous couple of years and now they become mandatory to survive or thrive.
Since the digital marketing business relies on technology or creativity and technology is being updated almost every year, it is important to keep the track of any trends going on and adapt as fast as possible.
As the digital business has exponential growth because of the flexibility of the business, it has the ability to change quickly. Below are the major digital marketing trends for the coming 2021
Future Digital Marketing Trends:
1.Google Listings with Local SEO
When it comes to the local business the local SEO and Google listing are the most first things to do. The continuous update in your local listing improves appearance which will definitely help incoming digital marketing trends. The local SEO is important cause when your customer is searching for the solution, you should come up first in the listing, it will easier to convert them into prospects.
For the listing of businesses, you have to signup with Google My Business and get verified. You have to create a listing for yourself. After that, it helps your business rank on Google SERPs. In that, you can your direct contact detail or written address for easier navigation.
In your SEO strategies, you have included the local keywords. For local SEO you have to target Local keywords like city name or Area locality. If your location is famous for a particular thing incorporate that with keywords.
2.Ad Blockers: Websites
In comes 2021 this might biggest be challenged for every digital marketer out there. Nowadays with over 27% of the users are expected to use Ad-blocker in their browser, it is going a major hurdle for the users. Most of the marketer notice a significant decrease in the Click-through-rate of their display ads with their Pay-Per-Click And this going to be a significant digital marketing trend.
You can check and calculate the data and Analytics and it will tell you the difference between the lagging of CTC. The position of ads post also signifies the major click-through rate.
If the display ads are getting blocked by an ad blocker, you should not try to convince the user to adjust. You can invest in other campaigns like sponsored content or try out with influencers. In coming years audience is more tends to influence by influence marketing.
3.Voice Search: Search Assistant
The third digital marketing trend is voice search, with the increase in voice search technology, the importance of voice search increasing for marketers. However, the voice search does not include in the Google algorithm. But still, many users use it to search queries, and whenever they do they get different results than if they would have typed it instead. Businesses and SEOs should adapt to this major component since the users getting on it.
According to research, the content creator should optimize the content according to voice search quires. The content headlines should be precise and more relevant so it synchronizes with voice quires. Until you are relevant to voice search queries it will help you boost traffic.
4.Visual Searches: Images or Video
You already doing many searches for images and video by just typing the keyword in the search bar, along with that if like some image you can drag that image in the search bar and find more image like that. But did you know that you can also take an original photo of the physical object and search for more products like the one, it’s called Google Lens? As more people are being aware of search by Google lens, it changes the whole game of SEO in general.
For taking advantage of the Visual searches, you have to take some SEO-related action on your content and make it better.
- Add Image Alt Text and Title in the image description.
- Do Manually Add an image sitemap or Generate Automatic image Sitemap.
- Keep the image file name the same as your keyword.
- Try to include HD images for your content. But keep the size in check.
If you have a physical store or eCommerce brand, then it is really essential to have Google’s lens as a priority. You can drive a significant amount of traffic from searches result and image results.
Interactive content helps to create more engagement and enjoyment among the users. Content like an open-ended question, Contest, Giveaways, and polls when implemented properly can have an impact on traffic growth.
|Source: HubSpot and Luc.Id 2019|
At least they increase the engagement of users for which they stay more on the site, helps in the ranking in SERPs. But the most important part is the user is getting engaged with the content and they enjoy the user’s experience.
Interactive content offer personalization of the common users. By making this kind of content you making your user feel that they have listened, they understand that brands care about their opinion. It can also be used as data for a future campaign, for the product launch and
6.Artificial Intelligence Chatbot
AI Chatbot simply comes in digital marketing trends cause they engage with customers when they need them. Chatbot has this tendency to communicate with customers with problems in natural ways, they use a text-based format open in a small corner tab window, but they can use verbal communication. Being AI Bot it can learn with time as it collects more information and pattern about the quires of the customer and improves with time.
In the previous two years, these come a long way in improvement, they do different tasks or work over the website. This sophisticated software can easily handle the automation and reporting function properly.
According to the report, about 80% of businesses willing to start using the chatbot on their website. A chatbot can provide the following services.
- A chatbot is AI, it can work 24 hours.
- Customers Get instant responses.
- No Pay or vacation required.
- Help Collect the behavior pattern.
- Required in Future marketing campaign based on data.
In research, they found that over 43% of the customer will directly message a chatbot online rather than trying to call customer service. The digital marketing trends where everyone wins are surely going to be hit. Due to this there several businesses that offer a chatbot service and they also found significant sales.
In 2021 these trends going to change the digital marketing business for good, technologies like AI, Voice search and interactive content is going be big and marketer will be the situation of “do or die”. Take on these treads one by one no need for the rush. Instead of ignoring, do embrace the technology for growth. These days consumer wants to connect with the brand in new and exciting ways.