What Should You Include On Your Website?

The question that often pops up in people’s minds when they are creating a website is always the same: “What should I include in my website?”

This is not about how to make your website stand out. Namely, it is about you including all the right elements so that your site is complete and has everything that visitors might look for.

Of course, not every website is the same and shouldn’t be. However, there are a few elements that every website needs to have to meet people’s expectations. And that’s what we’re here to show you. 

We all know the basics. For example, every website should have some written content and images at least. However, there’s much more to that.

Namely, your written content should be optimized for SEO so that you can improve your website’s ranking on Google.

Also, your images should be placed in an aesthetically-pleasing way that captures your visitors’ eyes.

To achieve that effect, you can learn more about how to use some CSS effects that don’t require much coding.

By using those effects, you can make your images stand out and be remembered by everyone who sees them.

However, there is much more you can and should include on your website. Let’s find out what that is!


Some might argue that the homepage is the most important part of your website. It is the first thing that people see once they open your website.

Thus, you need to make it the right way so that it incentivizes people to stay and browse through your site.

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Your homepage should include a short description of what you do and what your website is for.

Also, it should have a short description of what you offer and how you can help your potential customers.

Regardless of whether you offer products or services, you should always describe what they can do so that the visitor knows what to expect immediately.

Services/Products Page

This page should be dedicated to what you offer to your customers or clients. It should contain details about your services and/or products that are easy to read and understand.

If your services or products are a bit more complex, you can break your descriptions into smaller parts or use bullet points to keep the visitor’s attention.

Just remember – don’t overdo it with long explanations and complicated words.

About Page

Everyone wants to know whom they are doing business with. Whether they’re just buying clothes from your site or are contracting you as a supplier of a certain service, they’ll want to know more about you and your company before they decide to buy from your site or work with you.

That’s why having a well-structured “About Page” is important for every website owner.

On your “About Page,” you should include a summary of your company explaining what you do, how you started, etc., some details about your team and employees, and information about your company history. 

FAQ Page

A FAQ (Frequently Asked Questions) page can help visitors a lot. On this page, you’ll provide answers to questions that people ask you the most.

That way, you’ll tell your visitors what they need to know, and they’ll have proof that what you offer is legit. 

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Here, you can also add call-to-action buttons that take the visitor straight to the page of the product or service you offer.

Contact Page

Having a “Contact Page” on your website will give your visitors a way to reach you when they have questions that are not included in the FAQ page or have issues.

Here, ensure that you include your phone number (or your company’s phone number), email address, physical address (if you have one), social media accounts, and your business hours. 

Reviews Page

If you are a new company that’s entering the market for the first time, you can skip this page for now.

Once you start communicating and gaining customers or clients, you can create a “Reviews Page” where you can put reviews from your customers.

By having a page like this on your site, you have a chance to show newcomers that people have already tried your products or services and that they like them.

You can add a short paragraph about your customers’ experience and thoughts on your company, along with a photo or contact info from your customers if they don’t mind sharing that. 

Privacy Policy & Terms and Conditions Pages

When doing business with people, it is important that you are as transparent as possible.

Every website should have a privacy policy that discloses what you will do with the personal information that your visitors give you.

Here, you should tell your visitors what data you’ll collect, how you’ll collect it, how they can get a copy of the data you collect, and with whom you’ll share the data.

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As for your “Terms and Conditions” page, you’ll need to disclose your rules, guidelines, and how your website functions.

You can create your “Terms and Conditions” page by using a terms and conditions generator. 

Final Thoughts

Now that you know what to include on your website, you are ready to sit down and bring your site to life.

Of course, you can include other things as well, but the pages above are a must-have for all sites.

And to help you with creating your website, you can check out a few best practices for creating a new website. That way, you’ll learn how to make your site better and more accessible to visitors. 

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