Website performance characteristics directly impact its ranking in the search engines.
There is a huge misunderstanding that only content and choice of keywords influence SEO, but there are lots of technical aspects that are way more important.
Here in the article, we will explain why hosting is crucial for SEO success, how it impacts SEO, and some recommendations regarding optimization of website performance.
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The Importance of SEO
Search Engine Optimization is highly important for businesses that want to be competitive in the market.
Here are some major factors that can be improved with SEO:
- Better visibility of the website. By following a correct SEO strategy, it is possible to improve the visibility of your online platform so that potential clients can easily find it. In addition to this, all these new potential clients can quickly convert into leads.
- Improved user experience. A better conversion also depends on the general user experience, but not only on the ranking. By optimizing the mobile version, speed of the webpages, and website structure, it is possible to achieve even better results.
- Long term perspectives. The implementation of SEO strategy might take some time and results won’t be visible right away. However, the efforts will be noticeable in the long run.
- Higher ROI. SEO is far more effective than other marketing strategies, specifically in terms of return on investment. This strategy promotes organic growth by targeting the ideal audience.
Hosting Impact on SEO
There are lots of aspects that affect SEO, and the choice of the hosting is probably the most important one. Here are the major characteristics through which hosting can directly impact SEO:
The Speed Of The Website
Most search engines, particularly Google, use speed characteristics as a ranking factor.
In case there are some issues with the loading or it is just too long, then the ranking of your website will definitely be lower. Here, the hosting plan plays a crucial role in the speed characteristics.
The Uptime Of The Server
One more crucial factor that directly impacts SEO is the uptime. In case your platform is regularly inaccessible, it will negatively impact the experience of the users, and search engine bots won’t be able to check the website, which also impacts the ranking. That’s why it is important to check the uptime rate before ordering the hosting plan.
Location Of The Server
If most of your clients are local users from a specific region/country, it is highly important to order a hosting solution that is closer to your target audience.
This guarantees that users will have a better user experience because the website loads faster when the server is closer to the audience. Loading speed also directly impacts SEO.
Security
When the website is compromised or hacked, the search engine marks such resources as unsafe for the users.
That’s why it is so important to select reliable web providers that offer malware scanning, regular backups, and firewalls.
Bounce Rate
The bounce rate is the percentage of users who visit the website but don’t do anything and don’t interact with the platform, just leave it.
This factor is not considered a ranking one for Google, but this is surely an indicator of the low dwell time.
If a huge percentage of visitors leave your platform right away, then the content is probably irrelevant, and the site can be ranked lower.
This factor can be correlated with the serious issues and can be caused by downtime or slow functioning of the website.
Additional Practices For The Optimization Of Website Performance
The first and probably the most crucial factor, as you’ve already understood, is the choice of the hosting solution.
However, there are some additional practices that can also be helpful, and here are some of them:
- Make some improvements to the site structure. The creation of XML sitemap will simplify the process of search engine indexation.
- Monitor all the available links and delete duplicates and broken ones.
- Create a user-friendly environment for clients from various devices, specifically for smartphone users.
- Try to compress most of the images so the website’s speed will be higher.
- To minimize the latency, it is highly recommended to use a CDN or content delivery network.
- Use surveys, so your clients can recommend specific improvements that they are expecting.
Summing up
The choice of the hosting solution is a fundamental thing that will directly impact the success of your website.
When searching for a reliable web provider, you should consider lots of factors, specifically security, uptime guarantees, speed, available server locations, and much more.
Select a reliable hosting provider, and you will notice how that impacts your search engine ranking and engagement of your clients.